Posted by
Catmman on Sunday, August 26, 2007 10:03:00 AM
Now GI Joe is the Global Integrated Joint Operating Entity, or some such nonsense.
Seems HASBRO and Hollywood feel marketing a 'pro-American' image of American soldiers during the GWot is something the 'world' won't go for.
From Hot Air:
In a follow-up to their confirmation that Stephen Sommers will direct G.I. Joe, Variety offers this new description of the team: “G.I. Joe is now a Brussels-based outfit that stands for Global Integrated Joint Operating Entity, an international co-ed force of operatives who use hi-tech equipment to battle Cobra, an evil organization headed by a double-crossing Scottish arms dealer. The property is closer in tone to X-Men and James Bond than a war film.”…
So why the changes? Hasbro and Paramount execs recently spoke about the challenges of marketing a film about the U.S. military at a time when the current U.S. administration and the wars in Iraq and Afghanistan are at a low-point in global polls. When a studio makes a film as expensive as G.I. Joe will likely be, they want to know that as many people as possible around the world will want to see it. In other words, G.I. Joe — “A Real American Hero” — is a tough sell.
Even though GI Joe is inherently American, probably more American than Apply Pie.
GI Joe, it took political correctness and the liberal Hollywood Left to finally defeat you:
Rest In Peace:
GI Joe: 1964-2008