Posted by
Catmman on Monday, July 28, 2008 1:10:26 PM
Launched today with large colour ads in the Sundays, it appeals directly to children, urging them to enlist as "climate cops", to root out "climate crimes", and thus "save the planet".
In a luridly-designed website, mimicking the style of "yoof" cartoons, it offers a bundle of downloads, including a pack of "climate crime cards", urging its recruits to spy on families, friends and relatives, inviting each of them to build up a "climate crime case file" in order to help them ensure their putative criminals do not "commit those crimes again (or else)!"
The new face of activist "youth":
Meet the old: